YFS Magazine: Fast-Follower Theory: How Executors, Not Pioneers, Rule the Tech Market
2.6.2024 |
YFS Magazine: Book List: Four Marketing Books To Read In The New Year
12.28.2022 — If you’re looking for interesting and practical marketing books to read, here’s a look at four curated recommendations you won’t be able to put down. Read the Article here.
Happi: How Beauty Industry Marketers Can Leverage Artificial Intelligence to Create Loyal Customers
12.13.2022 — While many online retailers provide only a generic experience for their entire shopper group, forward-thinking marketers create personalized websites for each customer across online and offline channels. Read the Article here.
Grit Daily: How to Build a Loyal Customer Base in 2023
11.18.2022 — Area Managing Partner & CMO Adriana Lynch shares how to build a loyal customer base in the new year. Read the Article here.
Economic Data Indicate a Soft Landing in 2023, But Tech to Suffer Significantly
11.14.2022 — For Growth, CEOs Must Carefully Manage Price Increases, Labor, Inventory Levels
CNYBJ: Avoid the 5 Pitfalls of Strategic -Marketing Planning
10.17.2022 — CMO Don Lee shares five common growth obstacles he sees recur repeatedly. Read the Article here.
Young Upstarts: Companies Must Focus On Growth, Not Recession
10.10.2022 — In today’s turbulent economy, the average consumer and CEOs are more likely to react to news headlines and stock market trends than market insights. As a result, corporate decision-makers might completely abandon a core strategy or delay critical execution tactics based on a sick feeling in the gut. Read the Article here.
Chief Outsiders Earns Rare Distinction with 9th Straight Selection to the Inc. 5000 Fast-Growth List
8.30.2022 — Just 1 percent of privately-held companies earn a spot on the list which gauges accelerating growth
YFS Magazine: How SaaS Startups Can Survive An Economic Winter
7.28.2022 — SaaS startups have challenging days ahead. The macroeconomic environment is beginning to blow up the sails of companies in the SaaS industry. Read the Article here.
YFS Magazine: How Business Leaders Can Pivot Out of Turbulent Times
7.22.2022 — When the market throws a curveball, it seems like there's no light at the end of the tunnel. However, resilient business leaders find a way to pivot. Read the Article here.