YFS Magazine: Fast-Follower Theory: How Executors, Not Pioneers, Rule the Tech Market
2.6.2024 |
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Senior Sales Executive to Accelerate Sales Growth for Chief Outsiders Clients
5.16.2023 — Veteran training and organizational consulting sales leader to drive sales growth, launch new products, and build high performing teams for professional services clients
Chief Executive: Align Or Decline in 2023: Recession-Proofing Sales And Marketing
5.12.2023 — Coordination between sales and marketing is always important, but when the economy cools and businesses and their customers need to tighten their belts, it becomes absolutely critical. Read the full Article here.
Before It's News: Align or Decline in 2023: Recession-Proofing Sales and Marketing
5.10.2023 — CEOs are responding to recession fears by asking their CMOs to double down on demand generation, the latest Chief Outsiders Survey of CMOs tells us. CMOs are (or should be) well-equipped to lead their teams in this effort, but they will be significantly hindered when marketing and sales teams do not work in tandem. The alignment between both groups is also essential in “peacetime,” of course, but the need is even more urgent in the scenario of an economic downturn. Read the full article here.
Authority Magazine: Adriana Lynch of Chief Outsiders: Here Are My Top 5 Tried + True Marketing Strategies
5.10.2023 — What are the top 5 tried and true marketing strategies that CMOs recommend to other business leaders? As a part of our series called “CMOs Share Their Top 5 Tried + True Marketing Strategies” we had the pleasure of interviewing Adriana Lynch. Read the full article here.
Authority Magazine: Jennifer Apy of Chief Outsiders: Here Are My Top 5 Tried + True Marketing Strategies
5.5.2023 — Develop competitive, value-driven messaging that defines a blue ocean. Messaging that does not directly acknowledge and solve pain will get lost in the messy melee of marketplace noise. Articulating product/service benefits is not enough to change behavior and encourage adoption. Customer insights can lead to breakout value curves (famous example: Southwest Airlines). Messaging these blue ocean attributes and pain points can help gain audience attention faster and competitively differentiate from the masses. Read the full article here.
MarketingProfs: CMO Survey: How ChatGPT Could Help Senior Marketers
4.12.2023 — Chief marketing officers say artificial intelligence technologies like ChatGPT could be most helpful in areas such as content creation and content management, according to recent research from Chief Outsiders. Read the Article here.
Food Navigator: Investing in sales and marketing may help CPG CEOs navigate economic downturn, survey reveals
4.11.2023 — C-suite leadership should focus on sales and marketing in a value-driven market, rather than remain overly-focused on operations, according to Chief Outsiders' recent survey. Read the Article here.
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Chief Marketing Officer Mike Concannon Brings CPG, Healthcare, Ecommerce Experience to Chief Outsiders
4.10.2023 — Concannon has helped start, pivot, build, and successfully exit national, and investor-sponsored middle market and startup companies in B2C, B2B, and D2C sectors
YFS Magazine: Bed Bath & Beyond’s Downfall: A Cautionary Tale for Retailers
4.4.2023 — Rich DePencier and Kim Salzer, CMOs with Chief Outsiders, reveal what every entrepreneur can learn from Bed Bath & Beyond's humbling fall from grace. Read the Article here.