Ahmet Abaci

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Ahmet helps B2C companies by combining the innovativeness of challenger brands with the discipline of blue-chip global companies to deliver step change in performance and capability for sustained growth. An experienced marketing executive, Ahmet inspires teams through alignment behind a greater purpose. He drives growth by championing a collaborative culture where everyone approaches business with curiosity, strives for excellence in things that matter, works with a sense of urgency and has fun along the way.
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Recent Posts

Forecasting the Best Impact on Your Marketing Dollars

Forecasting the Best Impact on Your Marketing Dollars

Thu, Feb 8, 2024 | Posted by Robin Liebowitz

With the 2024 U.S. presidential election approaching, Americans are once again keenly interested in predicting outcomes. Techniques for forecasting election results using punch cards and early computers were developed in the late 1960s. Today, the use of AI has significantly improved our ability to predict election results and tabulate them accurately. Interestingly, the principles of forecasting elections and projecting the impact of marketing dollars in the business world share some similarities.

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