Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Atul Minocha

Atul Minocha is a Partner at Chief Outsiders. He is also a member of Sierra Angels investor group and teaches marketing at Hult International Business School in San Francisco, California.

Forecasting the Best Impact on Your Marketing Dollars

Thu, Feb 8, 2024 | Posted by Robin Liebowitz

With the 2024 U.S. presidential election approaching, Americans are once again keenly interested in predicting outcomes. Techniques for forecasting election results using punch cards and early computers were developed in the late 1960s. Today, the use of AI has significantly improved our ability to predict election results and tabulate them accurately. Interestingly, the principles of forecasting elections and projecting the impact of marketing dollars in the business world share some similarities.

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Customer Councils: Leveraging Your Marketing Through the Power of the Customer

Thu, Mar 31, 2016 — Are you leading your business through a crowded, hyper-competitive space? For one of my clients, iTexico, this is quite true – meaning that, even with a successful track record and measurable, solid, growth, companies like iTexico must constantly find ways to reinforce their relevancy to their market on a daily basis. In order for you to cut through the noise, I’d like for you to consider building a little more “social” into your B2B marketing – and for this, we’re not talking Facebook or Twitter. Or even LinkedIn.

Pricing Optimization: How Best To Do It?

Thu, Aug 20, 2015 — In a business environment characterized by recovery from a severe recession, seven years of tepid growth, high unemployment and underemployment, and the explosion of ecommerce (with the lowest price always just a click away), it’s no surprise that optimizing pricing to maximize revenues and/or profits is a critical issue for many businesses. But how does a business know when it can safely raise prices without losing market share? Is market share the right goal, or should it be bottom-line profit? Either way, what pricing optimization information do you need to achieve the chosen goal? If you are asking these questions, you are not alone. Only 15% of all businesses do any kind of systematic pricing study.

Don’t Ask; Don’t Tell; Just Observe.

Sun, Oct 13, 2013 — You remember your first time, don’t you? No, not THAT one. I am talking about the first time you learned something new that has served you well time and again for years. In this blog, I want to share something I discovered very early in my career and have used effectively ever since. As my friends know, I was “dragged into marketing." Long story short, I got an undergraduate degree in mechanical engineering from a premier institute so I could pursue my dream of designing cars. My first job out of college was with Toyota (yay!!) as they were starting up their operations in India (I was employee number 19). The only problem was that they, much against my wishes and protestations, placed me in the marketing function because that’s where they needed most help.

Growth Insights for CEOs