Brett Keirstead

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An accomplished B2B SaaS sales leader, Brett expertly leads client retention, engagement, and growth initiatives, and works with C-level executives to scope and secure complex, profitable projects. With a proven track record of building and scaling professional go-to-market revenue growth functions in growth-oriented companies, he helps private equity and venture capital investors build out go-to-market strategies for their portfolio companies. A trained sales technician with a detailed understanding of sales compensation and operations, he brings a passion for mentoring and developing new sales leaders and promoting Women in Sales Excellence.
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Recent Posts

Forecasting the Best Impact on Your Marketing Dollars

Forecasting the Best Impact on Your Marketing Dollars

Thu, Feb 8, 2024 | Posted by Robin Liebowitz

With the 2024 U.S. presidential election approaching, Americans are once again keenly interested in predicting outcomes. Techniques for forecasting election results using punch cards and early computers were developed in the late 1960s. Today, the use of AI has significantly improved our ability to predict election results and tabulate them accurately. Interestingly, the principles of forecasting elections and projecting the impact of marketing dollars in the business world share some similarities.

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