Jaci Volles

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A high-achieving commercial/manufacturing executive, Jaci evaluates current business conditions and devises end-user, forward-thinking plans to keep companies agile in changing environments and marketplaces. With strong market-facing vision, she crafts brand, niche, category, channel, and digital strategies aligned with business development objectives to enhance positioning, generate amplified market presence, and drive growth. A natural leader successful at strategically motivating high-performance global teams, she drives engagement and operational improvements through well-coordinated tactical plans and relationship building.
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Recent Posts

Forecasting the Best Impact on Your Marketing Dollars

Forecasting the Best Impact on Your Marketing Dollars

Thu, Feb 8, 2024 | Posted by Robin Liebowitz

With the 2024 U.S. presidential election approaching, Americans are once again keenly interested in predicting outcomes. Techniques for forecasting election results using punch cards and early computers were developed in the late 1960s. Today, the use of AI has significantly improved our ability to predict election results and tabulate them accurately. Interestingly, the principles of forecasting elections and projecting the impact of marketing dollars in the business world share some similarities.

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