Jack Bowen

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A global data-driven CMO with product strategy and requirements, leading-edge analytics, SaaS, and consulting experience, Jack develops benchmark growth and optimized performance solutions. Energetic, accomplished, well-connected, and results-driven with a proven track record, he launches highly successful consumer products with full P&L responsibility, builds zero-based organizations and implements AI and ML-based analytics driving conversion to sales. Diagnosing complex problems and creating a vision for their solution, Jack is data-driven, and successfully develops and drives the performance of cross-functional, integrated sales and marketing teams.
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Recent Posts

Forecasting the Best Impact on Your Marketing Dollars

Forecasting the Best Impact on Your Marketing Dollars

Thu, Feb 8, 2024 | Posted by Robin Liebowitz

With the 2024 U.S. presidential election approaching, Americans are once again keenly interested in predicting outcomes. Techniques for forecasting election results using punch cards and early computers were developed in the late 1960s. Today, the use of AI has significantly improved our ability to predict election results and tabulate them accurately. Interestingly, the principles of forecasting elections and projecting the impact of marketing dollars in the business world share some similarities.

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