Fractional CMOs & CSOs for Consumer Companies

When your consumer company requires growth, Chief Outsiders consumer-savvy executives quickly deliver practical, hands-on strategic and tactical marketing guidance.

Execute proven strategies to grow sales and market share in a matter of months. With Chief Outsiders, our seniority and our tenure set us apart. We've been in the trenches, planning, doing, measuring and learning – the hard way. We bring hands-on consumer industry knowledge by marketing specialty right to the table. We can help you:

• Create growth strategies and tactics
• Develop differentiated positionings and communications strategies to win
• Expand distribution and customer base
• Execute strategies and plans while creating a growth engine

Chief Outsiders knows the consumer industry.  Our perspective is informed by deep experience guiding and assisting consumer-focused companies with a variety of needs across the global omni-channel retail and consumer goods landscape.

The Consumer Products Industry

Businesses striving to gain a foothold in consumer and retail goods face more than just competition from big-box retailers. They also must develop the insight to adapt quickly to the vagaries of the modern world and the modern consumer.

Today’s customer increasingly looks for digital solutions to everyday problems. Mobile apps and websites have already disrupted numerous product categories such as GPS, shaving and photography. Hence, consumer goods companies must stay on top of the latest trends and find ways to remain relevant through the digital revolution.

It comes down to consumer goods companies finding ways to maximize digital marketing effectiveness. Competing on price quickly becomes a losing strategy without the volume to support it. High-quality and affordable products must reach consumers with a compelling story. The marketing message supporting these products must convey the attributes that modern consumers care about.

Hundreds of consumer businesses around the globe accelerate growth with Chief Outsiders CMOs. They understand consumers and how to develop the insight, strategy, and digital marketing tactics necessary to build compelling brands. And they’re ready to do the same for your organization.

When you hire a fractional CMO, you’ll receive an infusion of instant talent, backed by decades of experience, numerous industry contacts, and a network of senior-level marketing professionals. Having seen the problems before, these experienced CMOs know how to guide you through the most difficult issues. And they’re available now to bring that rich playbook and tribal knowledge to your organization.

To learn more about how outsourced CMO services from Chief Outsiders can help unlock the growth potential of your business, contact us today or see what other industry solutions we provide.

Fractional CMOs for Consumer Companies

The consumer goods industry is more competitive than ever. Once dominated by a few large companies, the industry now encompasses a worldwide marketplace where companies of all sizes compete online, many on ecommerce platforms like Amazon. While the ability to compete on a digital playing field increases opportunity, new challenges must be addressed.

The new realities of digital marketing and promotion may prove difficult to navigate. In an era when persuading customers requires positive reviews, an inadequate social media strategy often stalls sales growth. Thus, marketers must master the digital marketplace, influencers, and direct-to-consumer communications.

Chief Outsiders assists CEOs struggling with these and other consumer company growth challenges. We provide businesses with fractional CMO services that empower CEOs to accelerate growth while increasing their bandwidth.

Free up time for CEOs to focus on other priorities, such as product development, and securing capital with an infusion of instant marketing talent. Virtual CMO services from Chief Outsiders deliver hands-on strategic and planning expertise, as well as tactical support to execute campaigns, customer engagement initiatives and other elements of a well-conceived marketing plan.

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