Rob Talbot

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Rob Talbot possesses more than two decades’ experience in leading creative and pragmatic teams that deliver revenue- driving solutions for Fortune 500, mid-sized and growth companies in the entertainment, e-commerce, real estate and technology verticals. His leadership positions included roles at RealtyTrac, Move Inc., Sony Pictures Digital Network, Lifetime Television and HBO. In each, Talbot was regarded for solving complex problems by employing inventive business solutions.
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Recent Posts

Forecasting the Best Impact on Your Marketing Dollars

Forecasting the Best Impact on Your Marketing Dollars

Thu, Feb 8, 2024 | Posted by Robin Liebowitz

With the 2024 U.S. presidential election approaching, Americans are once again keenly interested in predicting outcomes. Techniques for forecasting election results using punch cards and early computers were developed in the late 1960s. Today, the use of AI has significantly improved our ability to predict election results and tabulate them accurately. Interestingly, the principles of forecasting elections and projecting the impact of marketing dollars in the business world share some similarities.

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