Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Sajal Sahay

With 30 years of product marketing, product management, branding, demand generation and executive management experience, Sajal leverages product, distribution, and competitive industry analyses to grow revenue. Drawing on his leadership experience at both large public companies and start-ups world-wide, he orients products and product portfolios to actual demand while maximizing margin. Designing marketing plans, product portfolios, content marketing strategies, and unique value propositions he quickly builds value, thought leadership, and brand presence to accelerate company valuations.

Forecasting the Best Impact on Your Marketing Dollars

Thu, Feb 8, 2024 | Posted by Robin Liebowitz

With the 2024 U.S. presidential election approaching, Americans are once again keenly interested in predicting outcomes. Techniques for forecasting election results using punch cards and early computers were developed in the late 1960s. Today, the use of AI has significantly improved our ability to predict election results and tabulate them accurately. Interestingly, the principles of forecasting elections and projecting the impact of marketing dollars in the business world share some similarities.

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Developing A Unique Value Proposition

Mon, Jul 11, 2022 — In my previous blog post “Unique Value Propositions And Their Necessity For Success”, I provided examples of value propositions in the Healthcare and Technology industries my teams and I developed. As I noted, “A value proposition must focus on features and benefits that make the product unique, and are sustainable over time. A powerful value proposition lets customers truly understand the value of your company's products and services. It helps your target customers to see how what you offer benefits them, and is their only available option.” In this blog post, we will go through each of the elements of drafting a unique value proposition, whether it is a product or a service that you and your team are providing your customers.

Unique Value Propositions and Their Necessity for Success

Thu, Apr 28, 2022 — Wikipedia defines a value proposition as “the promise that the business will give customers to assure best possible value. The value proposition is a creative statement that depicts the unique selling point. Without this statement marketers lose an opportunity to tell customers why they should pick you over the competition.” In other words, the value proposition is the fundamental reason a customer buys what your company offers.

Growth Insights for CEOs

Sajal Sahay

Recent Posts

Forecasting the Best Impact on Your Marketing Dollars

Recent Posts

Developing A Unique Value Proposition

Unique Value Propositions and Their Necessity for Success

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