A strategic marketer, who operates at the nexus of technology, innovation and creativity, Somplatsky-Martori derives immense satisfaction from increasing businesses’ top and bottom lines through organic and acquisitive growth. She has specialized in differentiating brands, products, and pricing within the same category across multiple and complex distribution networks. Somplatsky-Martori is equally adept at product and brand management. She has guided numerous successful marketing programs including new product development, product life cycle management, positioning, branding, consumer and customer segmentation, traditional and new media, promotion, market research and analysis, and category management.
