About Carol
Carol works with healthcare, beauty, food, household products, retail, and e-commerce companies to deliver transformational growth and bottom-line impact through envisioning the future and the path forward. A pragmatic innovator adept at working with leaders in fast-paced entrepreneurial and established businesses, Carol ignites brands by building successful and differentiated marketing and sales programs based on deep customer, market and business insights. Solution focused, she has a unique ability to align and energize varied constituencies to deliver strong and positive outcomes.
Executive Marketing Experience
- CEO, Out-Wit, LLC
- SVP Marketing and Corporate Communications, NorthShore University HealthSystem
- VP, Absolutdata
- President, Innoventure Partners
- VP Market Development and Business Development, Comscore
- EVP, Marketing Intelligence Services, Paragren Technologies
- EVP Regional Manager for Client Service, Analytics & Testing, Information Resources
Education
- MBA, Columbia Business School
- MPH, Columbia University
- BA, Psychology, University of Rochester
Expertise
Industry Experience
- Syndicated Research Services
Specialties
- Brand Strategy/Refresh
- Go-to-Market Strategy
- Product Innovation