About Craig
Craig works with VC- and PE-backed SaaS, financial services, energy, education, technology and legal B2B companies seeking organic or acquisitive next-phase growth and profitability. A hands-on, senior marketing, strategy and revenue growth executive, Craig builds, scales, and rapidly grows businesses via pragmatic, actionable, and measurable strategies and go-to-market initiatives. He achieves consistent revenue and earnings growth by leveraging his understanding of complex markets, identifying new opportunities, and building market-leading solutions and deployment strategies.
Executive Marketing Experience
- EVP and CMO Global Marketing and Corporate Strategy (corporate officer), Merrill
- General Manager and SVP (corporate officer), CEC
- CMO and CSO, Paisley
- CMO and SVP of Strategic Alliances (corporate officer), HighJump Software, A 3M Company
- Board of Directors, Ecova (an Insight Venture Partners portfolio company)
- Board of Directors, Tongal (an Insight Venture Partners portfolio company)
Education
- University of Minnesota, Carlson School of Management
- Harvard Business School
Expertise
Industry Experience
Specialties
- Growth Strategy
- Market Penetration & Growth
- Go-to-Market Strategy
- Revenue Planning
- Positioning & Messaging
- Sales and Marketing Integration