About Dawn
Works with B2B and B2C financial services and education companies to mature marketing disciplines, transforming them into lead generation engines to drive growth. A seasoned, entrepreneurial, results-focused marketing leader, Dawn develops go-to-market strategies, demands best-in-class creative, and builds integrated campaigns that deliver. With 25 years corporate and agency experience, she builds powerful brand stories and experiences and delivers game-changing digital transformation. An award-winning change agent, Dawn translates business goals into marketing strategies and builds and inspires healthy, high-performing teams to drive leads and revenue. With deep full-spectrum marketing know-how, she excels in transforming marketing operations to drive cost-savings and omni-channel optimization to drive ROI.
Executive Marketing Experience
- Vice President, Marketing, First American Title
- Chief Marketing Officer, Wintrust Financial
- Vice President, Brand Strategy, Content & Digital Marketing, Adtalem Global Education
- Professor, Marketing & Graphic Arts, The Art Institutes
- Founder, Managing Director, Cadence Communications & Consulting
Education
- BS, Advertising, Ball State University
- Pursuing MBA, Keller Graduate School of Management
- LDIOE, Stanford University Graduate School of Business
Expertise
Industry Experience
- FinTech
- Technology
- Building Products
Specialties
- Growth Strategy
- Brand Strategy/Refresh
- Go-to-Market Strategy
- Demand Generation
- Omni-Channel Integration and Optimization
- Digital Transformation
- Brand/Product Launch
- Value-Prop, Positioning, and Messaging
- Marketing Technology, Operations, Innovation, and Automation
- Change Management
- Org Design, Building and Scaling Teams
- Post M&A Integration