About Jeff
A hands-on, customer-centric, growth marketer, Jeff has developed and executed marketing strategies enabling B2B companies to exponentially grow in revenue and become category leaders. Jeff is always eager to roll-up his sleeves and get into the trenches with CEOs, go-to-market leaders and executive teams. He is a master at rapidly identifying high-impact opportunities and gaps, implementing quick wins, developing marketing strategies, and applying modern digital and account-based marketing (ABM) best practices to accelerate growth, increase EBITDA, improve marketing ROI and create buzz.
Executive Marketing Experience
- CMO, Logically
- CMO, Vidyard
- CMO and Executive VP, Ipswitch
- VP of Global Marketing, dynatrace
- VP of Product Marketing, Compuware
- GM of Managed Services, NaviSite
- Senior Director of Product Marketing and Market Development, RSA Security
- Senior Director ebusiness, Oracle
Education
- MBA, Concentration in Technology Innovation and Business Strategy, MIT Sloan
- B.S., Electrical and Computer Engineering, University of California, Santa Barbara
Expertise
Industry Experience
Specialties
- Digital Marketing
- Growth Strategy
- Go-to-Market Strategy
- Account-based Marketing
- Positioning & Messaging
- Demand Generation
