About Ken
Ken works with B2B and B2C financial services and other companies to build enterprise value and accelerate growth. A hands-on marketing and digital leader, Ken combines deep knowledge and 20+ years of experience in digital, analytics and insights, marketing automation, performance marketing, and brand management to drive explosive growth. He builds enterprise value by creating new channels, discovering new segments, driving out-of-the box creative, and streamlining processes. Ken also builds world-class marketing and digital teams, with “alumni” serving in leadership positions at Hulu, Vanguard, Starbucks, and Google.
Executive Marketing Experience
- VP Marketing, Digital and Customer Experience, Jewelers Mutual Insurance Group
- CMO, BFS Capital
- Head of Digital Products, Farmers Insurance
- Head of Digital, 21st Century Insurance (Farmers Insurance direct business)
- Managing Partner, 20:10 Group, LLC
- CMO, J.G. Wentworth (877-CASH-NOW)
- SVP, Research & Development, MBNA
- Head of e-Commerce, MBNA Europe
Education
- MBA, University of Florida
- Bachelors, University of Delaware
Expertise
Industry Experience
Specialties
- Market Penetration & Growth
- Go-to-Market Strategy
- Digital Marketing Strategy/Execution
- Brand Strategy/Elevation
- Revenue and Profit Modeling
