With a substantial background in SaaS, ecommerce tech, marketing tech, ad tech, and AI, Mark has a lengthy history of success with a series of executive roles building marketing teams for start-ups and new ventures within companies, adding revenue streams, identifying and securing new business opportunities, and driving business transformation throughout marketing/communication functions. A strategist with an entrepreneurial mindset, Mark has deep experience in founding and growing businesses with industry intelligence, creating go-to-market strategy, administering strategic marketing initiatives, and all communication touchpoints. Mark has a particular specialty in new product/brand introduction and promotion, product positioning, building awareness, influencing customers’ decision-making, ROI/customer experience improvements, technology adoption, and sales enablement.
