About Maureen

Maureen works with B2B professional services companies on master brand strategy and execution, including positioning of company brands and product/service brands to scale for growth. An accomplished CMO, she works through multiple sales models to capture market share via demand generation, account penetration, and new customer acquisition. A proactive, energetic, and results-oriented marketing leader with global experience in go-to-market approaches, Maureen brings demonstrated success in demand generation through omni-channel marketing, driving sales and exceeding objectives.

Executive Marketing Experience

  • Principal, Occami Solutions
  • VP, Marketing, Sysco Corporation
  • VP, Marketing, Communications, and Business Development, Sysco Canada
  • VP Marketing, Reinhart Manufacturing
  • Co-founder and CMO, Rinkmaster

Education

  • Doctorate, Business Administration International Marketing, University of Liverpool
  • Masters, Marketing Management, University of Guelph
  • MastersInformation Science, University of Toronto
  • Bachelor (Honours), Commerce – Marketing, University of Guelph

Expertise

Industry Experience
  • Hospitality/Travel/Entertainment
Specialties
  • Omni-Channel Marketing
  • International Expansion
  • Brand Strategy/Refresh
  • Positioning and Messaging
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