About Maureen
Maureen works with B2B professional services companies on master brand strategy and execution, including positioning of company brands and product/service brands to scale for growth. An accomplished CMO, she works through multiple sales models to capture market share via demand generation, account penetration, and new customer acquisition. A proactive, energetic, and results-oriented marketing leader with global experience in go-to-market approaches, Maureen brings demonstrated success in demand generation through omni-channel marketing, driving sales and exceeding objectives.
Executive Marketing Experience
- Principal, Occami Solutions
- VP, Marketing, Sysco Corporation
- VP, Marketing, Communications, and Business Development, Sysco Canada
- VP Marketing, Reinhart Manufacturing
- Co-founder and CMO, Rinkmaster
Education
- Doctorate, Business Administration International Marketing, University of Liverpool
- Masters, Marketing Management, University of Guelph
- Masters, Information Science, University of Toronto
- Bachelor (Honours), Commerce – Marketing, University of Guelph
Expertise
Industry Experience
- Hospitality/Travel/Entertainment
Specialties
- Omni-Channel Marketing
- International Expansion
- Brand Strategy/Refresh
- Positioning and Messaging