About Michael

Michael works with industrial, logistics, and manufacturing companies to develop successful marketing initiatives that drive revenue and market share growth. A senior marketing and strategy executive, Mike delivers profitable growth, re-branding and product development initiatives, and pragmatic go-to-market solutions with actionable growth strategies. With extensive experience, he develops and implements fully integrated marketing strategies across digital and traditional marketing platforms, communications, events, and public relations. Applying market research, customer insights, and competitive intelligence, he approaches marketing with a sales mindset. Bringing early career experience in sales and sales leadership roles, he excels at marketing/sales alignment.

Executive Marketing Experience

  • CEO, Fractional CMO, Strategic Growth Advisor, P-Street Growth Strategies
  • Senior Partner, Langberg & Co
  • Consulting Principal, B2B, Ascension Growth and Innovation Strategies
  • Vice President, Marketing and Customer Experience, Saia, LTL Freight
  • Vice President, Marketing and Strategy, CHEP Containers Group
  • Vice President Marketing and Strategic Planning, A.O. Smith Corporation
  • Marketing Manager, Dishwasher Division, GE - General Electric Company

Education

  • MBA, Marketing, Webster University
  • BA, Economics, George Mason University

Expertise

Industry Experience
  • Transportation
  • Trucking
  • Logistics
Specialties
  • Growth Strategy
  • Channel Marketing
  • Pricing Strategy
  • New Product Introduction
  • New Market or Segment Entry
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