About Robin

Robin works with financial services, professional services, and technology companies of all sizes to craft vision into strategy and design break through brand, marketing, and communications programs to drive growth. With a strong focus on applying analytics to inform decisions and measure results, she develops tailored strategies to position products and solutions, generate demand, enter new markets, and achieve targeted revenue growth. Partnering closely with business and sales heads, she assesses the critical marketing requirements and resources, navigates complex environments, building relationships at all levels of the organization and mobilizing teams to produce positive and lasting results.

Executive Marketing Experience

  • Chief Marketing Officer, Digital Asset Holdings
  • Global Head of Financial Service Marketing, AWS
  • Head of Financial Services Technology & Innovation Marketing, EY
  • Group VP, Communications, Marsh & McLennan Companies, Inc.
  • Global Head of Marketing, Oliver Wyman
  • Senior Vice President, Marketing & Business Development, Zurich Insurance

Education

  • MBA, International Business, The George Washington University
  • BBA, Marketing, The George Washington University School of Business

Expertise

Industry Experience
  • Insurance
  • SaaS
  • Energy
Specialties
  • International Expansion
  • Market Penetration & Growth
  • Positioning & Messaging
  • Brand Strategy
  • Go-to-Market Strategy
  • Growth Strategy
  • Channel Strategy
Ready to get more done? Let's talk