About Sandy
Sandy Barger has developed and actualized comprehensive business and marketing plans for Fortune 100 organizations. She is an established and award-winning leader in marketing, product management and business strategy. Her successful track record of developing multi-billion dollar businesses and new growth initiatives spans across a variety of organizations, including Entertainment, Consumer Products, Technology, Music, Fashion, Retail, Education and Digital Media.
Executive Marketing Experience
- SVP Worldwide Brand Marketing/Product Management, Disney Home Entertainment
- SVP Marketing/General Manager Emerging Markets (China, Russia, India), Disney Home Entertainment
- SVP Cross-Channel New Product Strategies and Development, Walt Disney Studios
- VP North America Brand Marketing/Product Management, Disney Home Entertainment
- Trade Marketing, Disney Home Entertainment and Disney Interactive
- Head of Marketing, Stelle Audio Consumer Electronics
- Head of Marketing, Everloop Digital Start-up
- Manager Marketing, Dole Consumer Products
- Retail Executive Program, May Company
Education
- MBA (MM) Marketing and Finance, L. Kellogg Graduate School of Management, Northwestern University, IL
- BA, Organizational Studies and Sociology, University of California at Davis
Expertise
Industry Experience
- B2B Services
- Manufacturing
- Food
- Fashion
- Electronics
- Media
- Health and Wellness
- Technology
- Education
Specialties
- Content production and strategy
- Digital Marketing
- Sales & Marketing Alignment
- Omni-Channel Marketing
- Market/Consumer Insight
- Brand Strategy/Refresh
- Demand Generation
- Go-to-Market Strategy
- Product Innovation
- Positioning & Messaging
- B2B Marketing
- Creative Strategy
- Demand Generation
- Go-to-Market Strategy
- Marketing Technology
- Lead Generation
- New Business Development
- Retail & Trade Marketing
- Market & Consumer Segmentation
