Carol Eversen

About Carol

A high impact marketing leader, Carol defines and executes strategies for companies navigating transformation and seeking to grow. She is adept at building and executing the marketing strategies and tactics that will secure new customers, expand revenues from existing customers, and create new markets for growth. Carol blends the combination of functional and leadership skills formed in blue chip companies with an action-oriented, pragmatic mindset developed through start-up and mid-market experiences. A business strategist, Martech expert, natural team leader, demand gen pro, and storyteller with a deep belief in delivering outstanding customer experiences, Carol helps clients build customer-driven solutions and articulate their value in-market, expertly leveraging and optimizing digital channels to deliver growth.

How Carol has Helped Businesses Grow

• Served as the interim demand gen and field marketing leader of a global $350M SaaS company.  Led the global demand gen team, identified and resolved root cause challenges negatively impacting growth, optimized digital media investment, evolved reporting requirements to ensure decision-making was based on accurate data, and operationalized a new Field Marketing function all in support of the company’s growth to $500M+.
• Successfully launched new SaaS-based solution, delivering 2,000 trials in 6 weeks to a highly specialized professional services audience.
  
• Led the turnaround of a B2B SaaS company’s demand gen function and digital infrastructure to support a corporate restructure.
• Guided a Virtual Reality startup to identify the optimal target market for its emerging B2B solution.
• Transformed the revenue mix to higher margin digital solutions at ALM Media to achieve EBITDA growth goals.
• Drove 7-digit annualized revenue growth by launching new digital advertising products including ALM Fusion, a content and ABM marketing solution for advertisers.
• Freed costly sales organizations at ALM Media and LexisNexis to focus on higher-value prospects by shifting accountability for lower-value sales and recurring-revenue streams to the more efficient marketing channel.
• Increased awareness of LexisNexis’ Lawyers.com by 30% in one year, while driving traffic increase of 22%, leveraging 100% digital channels.
• Grew the AT&T TeleConference business from $125M to $250M over four years by identifying buyers and building solutions to meet their needs.
• Increased market share 35% and delivered 30% to 40% margins as the General Manager of the CALLATT business unit.

Client Resources

• CEO Growth Talks Linkedin Live: A Practical Guide to ABM Revenue Growth and ROI
• eBook: Best Practices for Implementing ABM to Drive Revenue Growth and ROI
• How to Use ABM to Drive Revenue Growth and ROI
• Let’s Talk Sales! Podcast  - Marketing and Sales Partnership with Carol Eversen
• A B2B CEO’s Guide to Navigating the COVID-19 Revenue Reality

• Find New Markets and Shift Your Focus -- At Least Temporarily
• Compensation Alignment
• Sales Enablement and Support
• Lead Generation and Lead Management Across Sales and Marketing
• Marketing and Sales Organization Design For Now and For Later

Executive Experience

• CMO, ALM Media
• SVP Marketing, qbeats, Inc.
• Managing Director, Client Services, HNW, Inc.
• VP, Marketing, LexisNexis – Reed Elsevier
• Global B2B Marketing Strategic Planning, MasterCard Worldwide
• US Customer Marketing Group Head, MasterCard Worldwide
• GM, CALLATT and AT&T TeleConference
• Division Manager, AT&T Acquisition Marketing

Clients Served

• Bloomfire (Knowledge Management Solution SaaS Company)
• Diligent Corporation (Global Governance, ESG, Risk, Audit, and Compliance SaaS Company)
• VizSource (Virtual Reality)
• Ethisphere (Ethics and Compliance Solutions)
• Bainbridge (Global Strategic and Capital Advisory Services)
• GoldenSource (Enterprise Data Management Software)
• Best Lawyers (Legal Industry Peer-review Publication Company)
• Soliant Consulting  (Custom Software Development and Integrations)

Education

• BSBA, Marketing, Magna Cum Laude, West Virginia University
• Graduate:  AT&T Advanced Management Program
• Graduate:  Reed Elsevier Business Leadership Program
• Pragmatic Marketing Certified

Download Carol's Resume Here