YFS Magazine: Fast-Follower Theory: How Executors, Not Pioneers, Rule the Tech Market
2.6.2024 |
CPG Specialist: [Op-Ed] To Revive Their Might, Big CPGs Must Harness Old-School Marketing Wisdom
7.31.2023 — Unmatched scale is not the biggest advantage. Read the Article here.
Food Navigator: Investing in sales and marketing may help CPG CEOs navigate economic downturn, survey reveals
4.11.2023 — C-suite leadership should focus on sales and marketing in a value-driven market, rather than remain overly-focused on operations, according to Chief Outsiders' recent survey. Read the Article here.
Western Grocer: 5 Principles for CPG CEO Success in a Value-Driven Market
3.13.2023 — There is no one-size-fits-all playbook for what lies ahead, but any CPG chief executive who is concerned about their company’s ability to thrive in 2023 and beyond, will profit greatly from abiding by the following five principles for success in a value-driven market. Read the full article here.