Jason Dyer

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An entrepreneurial leader with 20 years in global marketing roles, Jason creates and implements strategies and roadmaps that drive sales and build brand equity for blue-chip brands and start-ups. A scrappy broad-spectrum marketer, he brings a track record of success spanning global technology, consumer products, and SaaS. He applies decades of mobile technology knowhow to solve problems for companies facing disruption to accelerate the business, and force exit events. With M&A experience, he leads post-acquisition sales and marketing to grow mobile application marketplace rankings, ratings and sales.
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Recent Posts

Forecasting the Best Impact on Your Marketing Dollars

Forecasting the Best Impact on Your Marketing Dollars

Thu, Feb 8, 2024 | Posted by Robin Liebowitz

With the 2024 U.S. presidential election approaching, Americans are once again keenly interested in predicting outcomes. Techniques for forecasting election results using punch cards and early computers were developed in the late 1960s. Today, the use of AI has significantly improved our ability to predict election results and tabulate them accurately. Interestingly, the principles of forecasting elections and projecting the impact of marketing dollars in the business world share some similarities.

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