Jeff Hunt

About Jeff

A seasoned veteran of large CPG and entrepreneurial companies in rapidly changing markets, Jeff drives growth for B2C and B2B companies across multiple sales and distribution channels. With 20+ years experience, he applies customer and consumer insights to establish an optimal strategic direction. While leading high performing teams to deliver P&L and balance sheet results, Jeff blends best practices with tactical agility as a positive and valued change agent. Classically trained with entrepreneurial hustle, he drives success for complex branded, foodservice, and private label products.

How Jeff has Helped Businesses Grow

• Drove monthly profitability increase of $1 million through improved strategic branding, impactful marketing plan development, optimized supply chain, new products and selling approaches, and improved operational efficiencies.
• Drove $20 million EBITDA increase over two years with 50% sales growth for CPG brand.
• Reduced costs 30% optimizing product line for foodservice supplier while keeping a major strategic customer.
• Gained 20% SOV using digital resulting in 294K Facebook Likes for a CPG brand with a CRM database of 30K.
• Targeted and gained a $100K grant and addressed congressional committees to gain support for program at non-profit organization. Led dramatic culture change and developed strategic plan and budget,.
• Drove profitability increase of $1 million+ at private label broker through strategic portfolio management and SKU rationalization across private label and branded product.
• Developed brand positioning, marketing strategies and selling plans for private equity acquisition target.
• Achieved 20% sales increase by creating a consumer-centric brand display system for giftware and collectable marketer.

Published Works

• A New Brew: Harnessing B2C Practices for B2B Success

Executive Experience

• CMO/COO, Paygevity (SaaS Fintech startup company)
• Founder & President, Jumpworks (product and marketing consultancy)
• Interim CEO, Robert Crown Center (non-profit)
• Senior Director Marketing, YoCrunch
• VP Brand & Vendor Management, Federated
• Brand Director and General Manager, Dean Foods
• VP Marketing, Enesco

Clients Served

• Trilogy Communications (telecommunications equipment supplier)

Education

• MBA, University of Illinois Champaign/Urbana - Marketing and Finance
• BA, University of Illinois Champaign/Urbana – Economics minor Computer Science

Download Jeff's Resume Here