Jennifer Apy
Partner & CMO
Works with technology, SaaS, and ed-tech companies to fuel revenue and market share growth by harnessing customer insights and leveraging technology to drive innovation.
About Jennifer
With a keen focus on driving ROI and shareholder value, Jennifer thrives on building long-lasting relationships while developing new channels and strategic product marketing opportunities to accelerate business growth. A 30-year marketing veteran, she cultivates key customer and market insights to guide effective marketing and customer-centric product development for a broad range of B2B and B2C companies from Fortune 500 to startups. While driving top-line business results, Jennifer tests and scales new initiatives to formulate a cost-effective marketing mix, and mentors cross-functional, global teams to success.
How Jennifer has Helped Businesses Grow
- Grew Adobe’s global consumer software business to over $100 million with 10% annual growth for 3 consecutive years. Drove 20% YOY increase in free-trial-to-paid conversion for Adobe Creative Cloud.
- Achieved 30% YOY growth and profitability while reversing declining sales for a SaaS company.
- Launched a new consumer product that grew to 25% of the company’s revenue within 2 years by harnessing market insights.
- Achieved profitability and steady 20% YOY growth for a SaaS education startup by slashing marketing costs to focus on positive ROI demand gen initiatives.
- Doubled revenue of a new toy product line and increased average SKU productivity by 25% in revenue (15% in units).
- Achieved 15% revenue growth and 80% market share growth by developing new distribution channels for a $10 million publishing business.
- Strong Chief Outsiders Performance Leads Jennifer Apy to Partnership and Business Development Role
Client Resources
- CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark (Part 1 of 5-part series)
- The Fractional Chief Marketer: An Insider’s View
- Growth Hacking vs. Growth Gears: Avoiding the Vanity Metrics Mirage
- Injecting the “V-FACTOR” Into Your Marketing Efforts Can Be a Game Changer
- YFS Magazine: How Business Leaders Can Pivot Out of Turbulent Times
- YFS Magazine: How to Go Viral: When Customers Sell For You
- Are you Ready for the Next Senior Living Crisis | Part 4
- Are you Ready for the Next Senior Living Crisis | Part 3
- Are you Ready for the Next Senior Living Crisis | Part 2
- Are you Ready for the Next Senior Living Crisis?
- CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark | Part 5
Client Case Studies
Executive Experience
- VP Marketing, Discovery Toys
- VP Product Marketing, Encyclopedia Britannica
- Senior Director of Marketing, Knowledge Adventure (acquired by NBC Universal Games)
- Group Marketing Manager, The Learning Company (acquired by Mattel)
- Senior Consultant, Accenture
Clients Served
- Purview Software (Healthcare & Hospitals - Software Technology)
- Improv Learning (Online Education)
- Robert Stephen Consulting, LLC (Facilities Management Software Services)
- Connectwise Control (Managed Services Software)
- National Benefit Plans (Healthcare Insurance)
- Casual Films (Marketing & Advertising Video Production)
- Gridspace (Conversational AI Platform)
Education
- MBA, Marketing, Strategy, Entrepreneurship - Stanford University
- BA, Cognitive Science, Computer Science - Brown University