Mark Kirschner

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With a substantial background in AI, SaaS, e-commerce tech, marketing tech, and ad tech, Mark drives topline growth, scale, and product differentiation through integrated marketing programs, analytics, and holistic go-to-market strategies. A strategist with an entrepreneurial mindset, he transforms brands and businesses and is known for unlocking breakthroughs to growth. He has a particular specialty in making complex offerings compelling, launching new products and brands, strategically positioning products, creating awareness, influencing customer decision-making, improving ROI and customer experience, driving technology adoption, and facilitating sales enablement.
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Recent Posts

Forecasting the Best Impact on Your Marketing Dollars

Forecasting the Best Impact on Your Marketing Dollars

Thu, Feb 8, 2024 | Posted by Robin Liebowitz

With the 2024 U.S. presidential election approaching, Americans are once again keenly interested in predicting outcomes. Techniques for forecasting election results using punch cards and early computers were developed in the late 1960s. Today, the use of AI has significantly improved our ability to predict election results and tabulate them accurately. Interestingly, the principles of forecasting elections and projecting the impact of marketing dollars in the business world share some similarities.

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