Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Forecasting the Best Impact on Your Marketing Dollars

Thu, Feb 8, 2024 | Posted by Robin Liebowitz

With the 2024 U.S. presidential election approaching, Americans are once again keenly interested in predicting outcomes. Techniques for forecasting election results using punch cards and early computers were developed in the late 1960s. Today, the use of AI has significantly improved our ability to predict election results and tabulate them accurately. Interestingly, the principles of forecasting elections and projecting the impact of marketing dollars in the business world share some similarities.

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Mastering Your Market: A Guide to Competitive Insights

Wed, Jan 31, 2024 — With the economy continuing in a state of uncertainty, CEOs of mid-market companies are assessing options for growth in 2024. One thing is clear: Doing more of the same activities will not help businesses break through growth inertia. From mergers and acquisitions to R&D and capital investments, how does an organization decide the direction that will deliver success?

The Retailer’s Dilemma - Acquisition or Retention?

Thu, Mar 23, 2023 — Last year, the CEO of JCPenney talked with the Wall Street Journal about “doubling down on existing clients.” That got me thinking about that often ignored, but important aspect of marketing for many companies – retention. For some companies, keeping a customer is far more profitable than acquiring a new one. But is that true for all? I suggest it’s not.

CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark | Part 5

Thu, Feb 2, 2023 — Part 5: Only Teamwork Can Make the Dream Work We have become a nation of isolation. COVID-19 taught everyone how to use technology to carry on safely. Though Zoom, Teams, and other tools have made communication more efficient, we’ve never felt more distant from our colleagues. Through this “together, but apart” mindset, many businesses feel pressured to enable remote work and grant greater autonomy. As a CEO trying to manage in this environment, it’s tempting -- in the spirit of efficiency – to let everyone stay focused on their “swim lane” and not encourage complex collaboration between divisions.

CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark | Part 4

Thu, Jan 26, 2023 — Part 4: Mastering Your Channel Strategy If you’ve been with us through the previous blogs in this series, we’ve cautioned you against the go-to-market pitfalls that could cause your company – and its profits – to slide into a deep ravine on the road to riches. We’ve alerted you to be wary of competitive and market forces that will diminish demand, and waved an orange flag against a product-market misfits or differentiation that is not enough to dislodge competition.

CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark | Part 3

Wed, Dec 7, 2022 — Part 3: Do you have Product-Market Fit? There’s a time-honored Chinese proverb that the journey of 1,000 miles begins with a single step. But did you know that one of technology’s greatest recent success stories started with a “Tiny Speck?” In fact, it was only about 13 years ago that entrepreneur Stewart Butterfield was knee-deep into the development of Tiny Speck’s first game, Glitch. To accelerate the process, he launched an internal messaging platform called “Searchable Log of All Conversation and Knowledge” – or Slack for short.

CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark | Part 2

Mon, Oct 31, 2022 — Part 2: Beware of Market Forces that Impact Company and Category Survival In 2022, the market has been turned upside down. Remote work, the supply chain squeeze, and the rollercoaster economic environment all have roiled even the best of intentions for businesses of all sizes. And though your company’s go-to-market approach will still help you gain or maintain your share of the market, winning the “checkboxes” isn’t enough to stave off the macro forces that are constantly reshaping and disfiguring the landscape you’re selling into.

CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark

Tue, Oct 4, 2022 — Part 1: Avoiding the Dust Bin Requires an Insights-Driven Approach Have you ever heard of the Apple Pippin or the Twitter Peek? Played a game of TowerFall on the Ouya Console? Taken an important call on your Amazon Fire Phone? If so, you are among the rarest of the rare – the chosen few who took the calculated risk of trying a new product during its brief run on earth. The world is littered with also-rans, whoopsies, and well-intentions gone awry. There are so many consumer product failures each year – some that miss with a whimper, and some that make a giant megaton splash into the depths of nowhere – that several “Museums of Failure” warehouse the worst and dimmest of the bunch. In fact, up to 95 percent of new product launches fail to hit a target, according to one market analyst.

RACI+ Joins the Race: How to Supercharge Your Sales Funnel

Wed, Sep 21, 2022 — To win at the growth game, ownership is everything – and in fact, you would agree that the leaders in the marketplace truly “own” the customer journey. But if you’re among those looking up at the market leader, it’s possible that you have a secondary ownership problem –- an inability for all your cross-functional teams to own their role in the sales funnel, which is a big part of the customer journey.

Positioning Mistake No. 365 -- Treating Prospects Better Than Existing Customers

Wed, Jun 22, 2022 — From the world of “shocking but true”: There are real, actual companies out there that are turning away revenue. Literally, they have customers shaking fistfuls of dollars in their direction and walking in the opposite direction. Before you shake your head, thinking this is blasphemy, the stark reality is this: You, too, could be guilty of the same offense.

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Growth Insights for CEOs