Matt Benner

About Matt

Matthew is a Chief Outsiders Partner and CMO based in Houston. He helps new and growing B2B and B2C businesses increase market valuation and grow volume and profits above expectations. Matthew’s international retail and commercial branding strategy and marketing campaigns deliver best-in-class brand strength and recognition. And, his innovative strategic problem solving, customer insight, cross functional execution, and organizational development align to deliver breakthrough performance.

How Matt has Helped Businesses Grow

• Matt has six case studies available for view on the Chief Outsiders clients tab. Including examples in: financial services, technology, professional services, media, networks: and energy categories.
• Increased a financial services business average revenue per sale by +150%, more than doubling total revenues, while lowering the cost per sale by 60% in under six months.
• Boosted monthly sales volume by more than 40%, lowered cost per sale by almost 80%, and nearly tripled new opportunity volume for an Internet hosting business. Total company revenues now growing by over four times the previous rate in under a year.
• Increased contribution margin by 85% and customer likelihood to purchase by nearly 40% at retail energy company.
• Increased ECM revenue from 3% to 55% of the company’s total net equity sales, a key driver of dramatic growth for Fidelity.
• Tripled marketing-generated sales in less than two years. Introduced the industry’s first online service offerings and drove a 45% increase in plans sold for the small market unit overall.

Client Case Studies

• Dallas Morning News - Adjusting Retail Practices Boosts Revenue 80% in Flagging Industry
• Five Stone - Developing a Marketing Platform to Expand Offerings, Revenue and Profits
• OnRamp - Transparent Process Delivers 300% Uptick in Qualified Sales Leads

Executive Experience

• SVP, The Planet
• SVP of Retail, Reliant Energy
• Director of Marketing/CMO, Barclays Bank, PLC
• SVP, Fidelity Investments
• VP, AT&T Consumer & Small Business
• Category Manager, Kraft Foods
• Brand Management, Procter & Gamble

Clients Served

• Alen USA (International Consumer Package Goods)
• AMSYS Innovative Solutions (Information Technology and Services)
• Blast One (Machinery, B2B Distribution)
• Dallas Morning News (News & Information)
• Faith Technologies Inc. (Construction, Electrical & Energy Services)
• Five Stone Tax Advisers, LLC (Financial Services)
• GCS Technologies (Information Technology and Managed Services)
• Granite Harbor (Financial Services)
• HFG (Financial Services)
• HVJ Associates, Inc. (Civil Engineering)
• Integrated Retirement Initiatives (Financial Services)
• ITR Economics (Economics and Forecasting)
• Jones & Carter (Engineering and Construction)
• Loomis (Cash Management)
• Lynn Group (Engineering & Construction)
• Nolan Power Group LLC (Electrical/Electronic Manufacturing)
• OnRamp (Information Technology and Cloud)
• PaySphere Payroll & HR (Payroll & Human Resources)
• Pearl Capital Business Funding LLC (Financial Services)
• Primex Process Specialists (Oil & Energy)
• PS Lightwave (Network Services)
• SigmaFlow (Oil & Gas)
• Third Coast Bank, SSB (Banking)
• WSM International (Information Technology and Services)
• Xvand Technology Corp. (Information Technology and Services)
• TriStruX (Telecommunications Construction)
• Platte River Equity (Private Equity)
• SpartaCo (Distribution)
• GME Supply (Tool and Equipment Distribution)
• Huron Capital (Private Equity)
• Radiation Detection Company (Medical Services)
• DataArt (Information Technology Asset Management)
• GED Lawyers (Legal Services)
• Concord Engineering (Engineering Services)
• My401k (Retirement Plan Management)
• Alternative Financial Services (Automated Check Cashing Services)
• WaterLogic (Irrigation and Water Conservation)
• Butcher Joseph (Mergers & Acquisitions, and Employee Stock Ownership Plans)
• Finance of America (Mortgages)
• Esquire Bank (Banking)
• EZR Logistics (Logistics)
• SESCO (Cement Manufacturing)

Education

BSE in Chemical and Nuclear Engineering, Princeton University

Download Matt's Resume Here