Pattie Pan

About Pattie

A growth marketing expert with experience in all aspects of marketing, branding, and communications, Pattie applies her deep expertise in data-driven insights, digital marketing, and demand generation to help companies develop growth strategies, accelerate demand, boost brand reputation, and build high-performing marketing teams. Throughout her career, Pattie has always been the first marketing person hired into a new business to trailblaze. She has demonstrated that a lean team with a small budget can make a big impact.

How Pattie has Helped Businesses Grow

• Tripled marketing revenue contribution and generated a 900% return on marketing investment for Dynata.
• Doubled Dynata’s global Share of Voice to 80+% among the competitive set and earned top-tier media coverage including in The New York Times, The Wall Street Journal, CNBC, USA Today, Financial Times, Associated Press, and Reuters.
• Introduced Contactless Payments to the US market, led marketing strategy and execution, and successfully scaled Contactless Payments globally at Mastercard.
• Led marketing to launch and scale Mastercard’s global B2B payment platform and Buy Now Pay Later solution. Today, both have become the gold standards.
• Pioneered a business model that enables organizations across the fintech ecosystem to scale solutions and create an inclusive economy for all.
• Brought the Tyco Flow Control brand to life by creating a cohesive brand strategy and architecture, and activating 360-brand marketing globally.
• Generated significant business growth at Honeywell by developing award-winning marketing campaigns, an innovative demand generation engine, and effective KPI measurement.
• Pioneered search engine marketing at Dow, being one of Google’s first B2B advertising customers.

Published Works

Forbes Communications Council:

• Four Ways Marketers Can Boost Cross-channel ROI
• Five Things Marketers Can Do Today to Prepare for A Cookie-Free Tomorrow

Executive Experience

• EVP, Marketing/CMO, Dynata
• Vice President, Global Marketing, Mastercard
• Head of Marketing, North America, CAST Software
• Global Director of Marketing and Communications, Tyco Flow Control
• Director of Marketing Communications, Honeywell Performance Materials and Technologies
• Global Digital Marketing Manager, The Dow Chemical Company

Education

• MBA, Global Marketing, Thunderbird School of Global Management
• MA, Communications, Hong Kong Baptist University
• BA, Economics, Beijing University of Technology
  

Download Pattie's Resume Here