YFS Magazine: Fast-Follower Theory: How Executors, Not Pioneers, Rule the Tech Market
2.6.2024 |
American Marketer: Debunking 6 common market research myths
9.6.2023 — Six very persistent market research myths will often lead mid-market market research initiatives astray. In what follows, CMO Beth Somplatsky-Martori will examine and dispel these myths. Read the full Article here.
Seasoned Technology Executive to Drive Revenue and Value Growth for Chief Outsiders Clients
8.31.2023 — Veteran public and private company marketing executive and CEO to deliver transformative growth through customer-driven insights, creative product strategies, and efficient go-to-market execution as a fractional CMO
SiteProNews: Demystifying Market Research: Empowering Mid-Market Success Through Data-Driven Insights
8.25.2023 — Leading a mid-market company has never been more challenging than it is today. Barely having had the time to adjust to a post-pandemic market—with its massive impact on buyer needs and the customer journey—companies are now confronted with a looming recession and record inflation. So what can CEO’s do? Only data-driven marketing decisions can help companies navigate these uncharted waters. Read the Full Article here.
Chief Outsiders 10X on Inc. 5000 Fastest-Growing Private Companies List!
8.15.2023 — Adding Chief Sales Officers (CSOs) to its offering of Fractional Chief Marketing Officers (CMOs), the company continues to expand client success, resulting in sustained growth
Veteran Startup CEO Brings SaaS, Technology, Professional Services, Non-Profit, and Media Company Experience to Chief Outsiders' Clients
8.15.2023 — A technology geek and veteran CEO of startup and mid-sized organizations, Todd Storch to drive strategy and operational plans to achieve profitable growth for clients as a Chief Outsiders Fractional CSO
Accomplished Marketing and Media Leader to Provide Growth Strategies for Chief Outsiders Clients
8.2.2023 — Veteran general manager and senior marketing executive to create winning growth strategies and execution plans as a Chief Outsiders fractional CMO
PR News: 3 Business Decisions that Could Have Forestalled Blackberry’s Demise
8.1.2023 — The dramatic fall of the Blackberry—caused largely by Apple’s disruptive innovation of the iPhone—is now being showcased as a feature film. CMO Tim Manning shares the strategic decisions that all businesses must make to capitalize on opportunities, and the measures they must take to avoid a fate similar to Blackberry. Read the Full Article here.
![CPG Specialist: [Op-Ed] To Revive Their Might, Big CPGs Must Harness Old-School Marketing Wisdom](png/cpg-specialist7260.png?width=320&name=cpg-specialist.png)
CPG Specialist: [Op-Ed] To Revive Their Might, Big CPGs Must Harness Old-School Marketing Wisdom
7.31.2023 — Unmatched scale is not the biggest advantage. Read the Article here.
Strategic Marketing Executive Brings Deep AI, eCommerce Tech, Marketing Tech, and Ad Tech Experience to Chief Outsiders
7.31.2023 — A strategist with an entrepreneurial mindset and deep technology experience, Mark Kirschner to drive revenue growth for Technology and SaaS Companies as a Chief Outsiders fractional CMO