Situation
- NetworkIP is an international long distance services business that was faced with slow growth, vast competition, little awareness and an unclear perception of their company. From a marketing standpoint, NetworkIP, did a “little bit of everything.” There were straightforward trade ads and presentations produced by the sales team, but there was no consistent brand focus and no strategic marketing plan in place.
Solution
Chief Outsiders added marketing leadership staffing, created an annual marketing plan, developed a new and more contemporary company logo, new trade ads, a new trade show display, new collateral, new uniform sales presentations, and an innovative direct delivery door-opener to help get meetings with prospect company CEOs--all focused on superior service.
Results
- New “Sweet Service” campaign brought enterprise-wide focus to the company
- 74% increase in response rate (targeting C-suite prospects)
- Double digit lead generation gains at trade shows
- 20% growth overall
Even B2B Selling of International Long Distance services can benefit from creativity and strong branding
