Customer research and strategic planning led to introducing this complex new technology by focusing on how the tech support made adopting new technology easy.
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Client Success Stories
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Positioning a brand to fight lower priced competitors and developing an app to allow customers to see themselves pre-cut in dozens of different hairstyles.
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Updating consumer perceptions with news about “What’s New” and different at Southside Market boosted sales and paved the way for new restaurants/markets.
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Find out how Chief Outsiders helped a technology company grow its quarterly bookings from $2K to $2M in its first year.
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Applying relevant industry and PE experience, CMO Dawn Werry worked closely with SBS leadership to rethink and refine their go-to-market strategy basics to better deliver on their value proposition.
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Drawing on the healthcare marketing experience of Chief Outsiders CMO, Andrea Overman, leadership developed a comprehensive strategy and roadmap, a compelling brand identity, Rectangle Health, and a d...
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Seeking to focus and fortify the company’s marketing effort, Access Sciences engaged Chief Outsiders Partner and fractional CMO, Yvonne Brown. During the four-month engagement, Brown researched and cr...
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Marketing case study: The Dallas Morning News faced problems with retail sales, and a clever business marketing strategy revived the channel.
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Riverside Private Equity Leverages Chief Outsiders for Carve-Out.
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CMO Paul Sparrow activated a comprehensive strategic plan and handed it off to new marketing leadership, leading to reduced risk and a 17% increase in revenue.
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