Featured Story

Global Hotel Portfolio Brand Re-energizes Employees & Millennial Customer Base

The campaign, led by CMO Deborah Fell, directly contributed to a 1-percentage point gain in market share in a hyper-competitive marketplace.

Proprietary Ingredient: A Likable Brand with Clear Benefits

CMO Jim McDonald led a campaign for Chevron focusing on a proprietary ingredient, powerful brand positioning, and an animated cars ad campaign.

Launching a “Better Mousetrap” than Uber or Lyft

CMO Jim McDonald helped launch uRide, a new app-ordered car service for university students.

Revitalizing and Reopening the Most Historic Hotel in the Southwest

This historic hotel was renovated and reopened with marketing outreach, led by CMO Jim McDonald, that brought visitors and conventions to El Paso.

5 Strategies to Grow a Travel Company

CMO shares the five strategies used to boost growth for a travel company.

Revitalizing Restaurant Chain Sales with a Data-Driven Marketing Plan

CMO Jon Rice explains how he helped put a restaurant company back in a challenging marketplace after a period of slower growth.

Leveraging Hospitality to Build Employee Retention

CMO Gary Fassak worked with a global hospitality brand to build a model that connected improved hospitality to higher employee satisfaction and retention.

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